CONCEPT LA Fashion Week Opening Night Party TONIGHT Thursday March 10th, 2011!

Mention my name at the door for admittance to tonight's opening night event!

Concept Los Angeles Fashion Week opening night with Henry Duarte and ROARK Collective

ACE GALLERY 5514 WILSHIRE BLVD. LOS ANGELES, CA 90036

Thursday March 10th

ROARK Collective / collaboration with photographer Ian Morrison / 8:00 pm

Henry Duarte / collaboration with The Meek / 9:00 pm

The Black Ryder / 10:00 pm

rsvp10@conceptfw.com

Founded by fashion designer Mike Vensel and downtown Los Angeles visionary Brady Westwater in 2010 CONCEPT Fashion Week was founded as a new alternative for designers wanting to showcase their latest collections under their own terms. The duo have been producing fashion shows in Los Angeles since 2004 and had worked together to launch many shows over the years with various different show producers at different forums. After working on many different formats for LA Fashion Week they came to a conclusion that in order to make LA Fashion Week a success the shows need to revolve around the talent of the designers and not the flash, dazzle and expensively produced shows that have come and gone in LA over the years. They hatched a plan to find a sponsored venue, involve amazing designers and package it in a way that is both efficient and appealing to press and buyers.

After two seasons the duo began to look beyond Los Angeles to found CONCEPT New York Fashion Week at the Audi Forum on Park Avenue. With success in both LA and NYC the pair met with LA Fashion Visionary fashion designer Henry Duarte to explore a new idea. The marriage of Art and Fashion. Henry Duarte has been involved in the LA Fashion, Art and music scene for over 20 years with many relationships and respect built in all three arenas. Duarte was approached by his good friend Doug Chrismas, owner of ACE Gallery, who had an interest to get more involved in the Fashion Industry. Duarte introduced CONCEPT to ACE and the rest is history, a month later they announced their newly formed partnership.

CONCEPT LA Fashion Week at ACE Gallery is a new idea blending the ideas of efficiency and creativity with a world class venue known by tastemakers worldwide. With the evolution of the fashion industry many designers are looking for a new way to showcase their collections. Having a beautiful raw space as a blank canvas in which designers can push their creative boundaries and expand the idea of what a fashion show can be, from a traditional runway show to video projections, to live performance art, there are no boundaries restricting the way a designer can communicate their vision. Kicking off LA Fashion Week March 10th – 13th CONCEPT LA Fashion Week will host 8 runway shows and 12 designer installations along with live musical performances and video projections curated by Paul Young Projects in an event that will redefine LA Fashion Week and set a new standard worldwide for art and fashion collaborations.